Dangerous Liaisons: is everyone else doing it online?

Principal Findings

  • Up to one-in-three individuals are dating online
  • People turn to online dating sites for a number of reasons – 48% do so for fun, although some search for more meaningful relationships and one-in-ten are simply just trying to find intercourse (13%)
  • People share information with other people too effortlessly if they are dating online, with one fourth (25%) admitting they share their full title publicly on their dating profile. One-in-ten have actually shared their property target, therefore the number that is same provided nude pictures of on their own that way, exposing them to risk
  • Despite the fact that lying the most hated aspects of internet dating, 57% of online daters lie to one another, faking a selection of characteristics such as for example their names, marital status, location and look
  • Individuals are worried because of their security once they date online, with a few for the primary issues involving concerns about IT safety – for example, 63% are involved in regards to the unit they normally use for internet dating becoming contaminated and 61% are worried about their information being taken or released through the dating application or solution itself
  • These issues are well-founded – 55% have seen some kind of problem or threat while dating online. And, people who utilize online dating sites are two times as prone to experience an IT security event than individuals that don’t (41% vs 20%), mainly due to their increased standard of online task as a whole
  • Protection can also be a presssing problem for individuals that indulge in internet dating. Simply 27% of on the web daters utilize a protection way to protect their unit and 16% do very little to guard on their own as they see no danger


Digital technology, specially smart products, have actually changed numerous facets of our culture, including exactly exactly exactly how individuals meet each other and establish relationships – intimate or perhaps.

Attitudes towards dating apps and services have become progressively more good in modern times. Testament to the reality, whenever Pew analysis Centre first questioned People in the us about internet dating in 2005, simply 44% stated the game is a great solution to satisfy individuals, in addition to bulk thought it absolutely was an undesirable alternative to striking up relationships within the ‘real’ world. However the means we communicate, meet and express our love changed significantly since that time, so when Pew analysis Centre repeated the analysis 10 years later on, the amount that considered internet dating to be always a way that is good of individuals had grown to 59%.

It’s clear that technology has a key part to play in this change how we conduct our relationships is changing, and. Folks are no longer just looking at their products to exert effort, store, and play, but to handle their lives that are personal relationships too.

Online dating sites has become a lot more popular. However with issues rife following incidents for instance the infamous Ashley Madison breach, along with the procedure inherently needing users to talk about information that is personal it is essential to think about the possibility perils included. Are online daters giving out too much about on their own? Will they be, through online dating sites, exposing on their own and their products to harmful individuals – or indeed malware – all too effortlessly?

To know this issue better also to help users protect by themselves if they are dating online, Kaspersky Lab has undertaken a scholarly research into people’s online dating sites practices. The following report summarises our findings.


An paid survey conducted by research company B2B International and Kaspersky Lab in August 2017 evaluated the attitudes of 21,081 users aged over 16 years old from 32 nations.

This report describes the reactions of 6,458 online dating sites users from 30 of this countries surveyed (responses from participants in Asia as well as the UAE have already been excluded) regarding their activity that is online the east meets east price kinds of products they normally use, the sort of information they share, and any issues they might have about online dating apps and solutions.

Data ended up being weighted become globally representative and consistent, separate similarly between gents and ladies, and never most of the outcomes through the research have now been one of them report. To request further information please contact Kaspersky Lab at prhq@kaspersky.com.

Shop around. Somebody towards you is dating online

Online dating sites provides users aided by the place that is ideal fulfill some people that have similar loves, dislikes and character faculties for them. It improves the likelihood of a individual really liking the person they’re going to fulfill on a romantic date (since they can look for people that satisfy certain criteria), and, if you think the internet dating services on their own, an ever-increasing amount of people may also be now finding lasting and meaningful relationships online. Considering all this, possibly it is no surprise our research discovered that up to 32% of individuals are dating online.

Therefore, if one-in-three individuals around are carrying it out, that is the normal online dater?

Although such many folks are dating online, our research has discovered that you are most likely to be in the company of users that meet the following criteria if you decide to take part.

Individuals that date online are most apt to be:

  • 33.8 years of age an average of
  • Performing full-time (63%)
  • Somewhat almost certainly going to be male than feminine (39% of men date online vs 25% of females)
  • Device-savvy – they’ve around 5 mobile phones compared into the typical 3 per home
  • They truly are almost certainly to get results as medium-level supervisors (20%) or be highly qualified professionals such as for example medical employees, teachers and designers (19%)

Lots of people which can be regarding the on line dating scene are young, while the 33.8 normal age indicates, with 43% of 25-34 12 months olds using internet dating services. This tech-savvy age bracket is most likely embracing internet dating in order to satisfy interesting brand brand new individuals while balancing busy expert everyday lives.

Meanwhile, people that course on their own given that mind of an organization or business owners constitute an interestingly big one-in-ten (11%) associated with on the web population that is dating. Interestingly, we additionally unearthed that 31% of men and women which are hitched or managing a partner are utilising online dating sites.

On the web daters are usually to see dating apps and services from Windows PCs and Android os smart phones than any other types of unit. And, 51% of online daters acknowledge to making use of a tool which they utilize for strive to perform their internet dating activities, even though they could be putting private business information at an increased risk in so doing.

A pocket-sized relationship?

So just why are these social individuals going online to begin up relationships with other people? Truly, internet dating provides most of the capability of which makes it easy and quick to generally meet individuals. Plus, it is an activity that is available across multiple products, all the time of and night day.

Our research asked individuals why they move to internet dating and even though half (48%) stated they mostly utilize internet dating for enjoyable, other reasons had been additionally obvious, with a few saying they have been finding more significant relationships, and around one-in-ten just seeking intercourse (13%).

These findings declare that there clearly was still a diploma of cynicism all over success of internet dating, with individuals being two times as very likely to look for ‘fun’ online, than love (somebody). Nonetheless, with many individuals switching to online dating sites for such many different reasons, it is clear that the game generally is enabling individuals to carry their relationships around they go with them wherever.

Sex differences also come right into play. For instance, males are more likely than ladies to utilize online dating sites for sex (18% vs 5%), whereas gents and ladies are quite as probably be hunting for brand brand new buddies.